I developed a series of static and animated posts tailored to Cisco Secure’s brand identity and campaign objectives. My design process began with a deep dive into the key verticals to understand the unique needs and pain points of each audience; Manufacturing, Financial Services, and Government. I then translated this insight into engaging, visually compelling content that communicated Cisco Secure's leadership in cybersecurity. For the static posts, I focused on clear messaging and strong visuals, ensuring each post was impactful yet straightforward. For the animated posts, I used motion design to capture attention and visually demonstrate the dynamic, real-time nature of Cisco Secure’s solutions. Throughout the process, I collaborated closely with the client's marketing team to ensure the content was not only on-brand but also aligned with Cisco’s overarching narrative and tone. The final assets were optimized for both organic and paid social campaigns across Cisco’s channels, ensuring maximum reach and engagement within the target sectors.