NEW MURABBA
NEW MURABBA
NEW MURABBA
CLIENT PROFILE: New Murabba is a visionary urban development project in Riyadh, Saudi Arabia, spearheaded by the Public Investment Fund (PIF). Positioned as the world’s largest modern downtown, it aims to redefine city living by blending cutting-edge technology, sustainability, and cultural heritage. PROJECT BRIEF: Increase brand awareness among high-net-worth individuals while driving B2B lead generation with investors, construction firms, and developers.
CLIENT PROFILE: New Murabba is a visionary urban development project in Riyadh, Saudi Arabia, spearheaded by the Public Investment Fund (PIF). Positioned as the world’s largest modern downtown, it aims to redefine city living by blending cutting-edge technology, sustainability, and cultural heritage. PROJECT BRIEF: Increase brand awareness among high-net-worth individuals while driving B2B lead generation with investors, construction firms, and developers.
CLIENT PROFILE: New Murabba is a visionary urban development project in Riyadh, Saudi Arabia, spearheaded by the Public Investment Fund (PIF). Positioned as the world’s largest modern downtown, it aims to redefine city living by blending cutting-edge technology, sustainability, and cultural heritage. PROJECT BRIEF: Increase brand awareness among high-net-worth individuals while driving B2B lead generation with investors, construction firms, and developers.
Client
Client
New Murabba
New Murabba
New Murabba
Date
Date
2024
2024
2024
Industry
Industry
Urban Development and Real Estate
Urban Development and Real Estate
Urban Development and Real Estate
Scope of work
Scope of work
Animation
Animation
Animation
Digital Design
Digital Design
Digital Design
Social Campaign Design
Social Campaign Design
Social Campaign Design
Project Delivery
Project Delivery
Project Delivery
I created a series of visually striking LinkedIn static posts and a Document Ad that doubled as a sleek, digital brochure spotlighting New Murabba’s core pillars and bold investment potential. Drawing from the brand’s visual language and rich image library, the content was designed to elevate executive presence and spark curiosity through thought-provoking, leadership-led storytelling. This campaign brought the future-facing vision of New Murabba to life turning passive scrolls into active interest. By targeting a B2B and investor-focused audience, the content positioned New Murabba as a compelling opportunity in the development and investment landscape.
I created a series of visually striking LinkedIn static posts and a Document Ad that doubled as a sleek, digital brochure spotlighting New Murabba’s core pillars and bold investment potential. Drawing from the brand’s visual language and rich image library, the content was designed to elevate executive presence and spark curiosity through thought-provoking, leadership-led storytelling. This campaign brought the future-facing vision of New Murabba to life turning passive scrolls into active interest. By targeting a B2B and investor-focused audience, the content positioned New Murabba as a compelling opportunity in the development and investment landscape.
I created a series of visually striking LinkedIn static posts and a Document Ad that doubled as a sleek, digital brochure spotlighting New Murabba’s core pillars and bold investment potential. Drawing from the brand’s visual language and rich image library, the content was designed to elevate executive presence and spark curiosity through thought-provoking, leadership-led storytelling. This campaign brought the future-facing vision of New Murabba to life turning passive scrolls into active interest. By targeting a B2B and investor-focused audience, the content positioned New Murabba as a compelling opportunity in the development and investment landscape.
