United Nations
United Nations
United Nations
UNCTAD
UNCTAD
UNCTAD
CLIENT PROFILE: UNCTAD (United Nations Conference on Trade and Development) is a permanent intergovernmental body established by the United Nations to promote inclusive and sustainable development through trade, investment, finance, and technology. PROJECT BRIEF: To create a global rebrand of UNCTAD, the United Nations' trade and development arm to address their lack of alignment and inconsistencies in identity across the various divisions and sub-brands on social and publication platforms.
CLIENT PROFILE: UNCTAD (United Nations Conference on Trade and Development) is a permanent intergovernmental body established by the United Nations to promote inclusive and sustainable development through trade, investment, finance, and technology. PROJECT BRIEF: To create a global rebrand of UNCTAD, the United Nations' trade and development arm to address their lack of alignment and inconsistencies in identity across the various divisions and sub-brands on social and publication platforms.
CLIENT PROFILE: UNCTAD (United Nations Conference on Trade and Development) is a permanent intergovernmental body established by the United Nations to promote inclusive and sustainable development through trade, investment, finance, and technology. PROJECT BRIEF: To create a global rebrand of UNCTAD, the United Nations' trade and development arm to address their lack of alignment and inconsistencies in identity across the various divisions and sub-brands on social and publication platforms.
Client
Client
United Nations
United Nations
United Nations
Date
Date
2023-2024
2023-2024
2023-2024
Industry
Industry
Trade and Development
Trade and Development
Trade and Development
Scope of work
Scope of work
Social Campaign Design
Social Campaign Design
Social Campaign Design
Branding
Branding
Branding
Project Delivery
Project Delivery
Project Delivery
I and my team created a new brand identity and tone of voice for UNCTAD—authentic, engaging, and representative of the brand mission. My role in this project was to translate the new brand identity into UI components and digital and print assets: This includes applying new typography, color palettes, iconography, and layouts to websites or digital products. Creating brand-compliant templates for web pages, banners, and digital comms. This project was launched by the UN Attorney General in 2024 commemorating its 60th anniversary.
I and my team created a new brand identity and tone of voice for UNCTAD—authentic, engaging, and representative of the brand mission. My role in this project was to translate the new brand identity into UI components and digital and print assets: This includes applying new typography, color palettes, iconography, and layouts to websites or digital products. Creating brand-compliant templates for web pages, banners, and digital comms. This project was launched by the UN Attorney General in 2024 commemorating its 60th anniversary.
I and my team created a new brand identity and tone of voice for UNCTAD—authentic, engaging, and representative of the brand mission. My role in this project was to translate the new brand identity into UI components and digital and print assets: This includes applying new typography, color palettes, iconography, and layouts to websites or digital products. Creating brand-compliant templates for web pages, banners, and digital comms. This project was launched by the UN Attorney General in 2024 commemorating its 60th anniversary.
