For this project, I developed a series of promotional social content for G2's LinkedIn channel, focusing on driving lead generation and converting interest into sales opportunities. The assets were designed to boost eBook downloads and engage potential leads through clear messaging and attention-grabbing visuals tailored for a B2B audience. I began by understanding G2's brand guidelines and objectives, ensuring that the content aligned with their established identity. I then created a mix of static and animated posts, each crafted to highlight the value of G2's offerings and encourage user interaction. Throughout the campaign, our marketing team monitored performance metrics to assess the effectiveness of the content and made adjustments as needed to maximize engagement and lead conversion rates. The result was a cohesive and impactful campaign that successfully drove interest and action among G2's target audience.