FERRERO UK & GLOBAL
FERRERO UK & GLOBAL
FERRERO UK & GLOBAL
CLIENT PROFILE: Ferrero is a family-owned company that produces sweet-packaged foods and is one of the world's largest chocolate confectionery companies. PROJECT BRIEF: To launch the Ferrero, Quality at Heart campaign on a global scale to drive hero brand awareness, trust and favourability with both consumers and trade.
CLIENT PROFILE: Ferrero is a family-owned company that produces sweet-packaged foods and is one of the world's largest chocolate confectionery companies. PROJECT BRIEF: To launch the Ferrero, Quality at Heart campaign on a global scale to drive hero brand awareness, trust and favourability with both consumers and trade.
CLIENT PROFILE: Ferrero is a family-owned company that produces sweet-packaged foods and is one of the world's largest chocolate confectionery companies. PROJECT BRIEF: To launch the Ferrero, Quality at Heart campaign on a global scale to drive hero brand awareness, trust and favourability with both consumers and trade.
Client
Client
Ferrero
Ferrero
Ferrero
Date
Date
2023 - 2025
2023 - 2025
2023 - 2025
Industry
Industry
Food and Chocolate Confectionery
Food and Chocolate Confectionery
Food and Chocolate Confectionery
Scope of work
Scope of work
HTML5 Banners
HTML5 Banners
HTML5 Banners
Digital & Print Campaign
Digital & Print Campaign
Digital & Print Campaign
Animation
Animation
Animation
Project Delivery
Project Delivery
Project Delivery
I played a key role in bringing Ferrero’s global Quality at Heart campaign to life—a digital-first initiative launched across Europe, Australia, and China in 2024. Designed to drive brand trust, recruitment, and employer brand storytelling, the campaign spanned LinkedIn, Instagram, Facebook, as well as print and trade placements. Using my skills in digital design and cross-platform storytelling, I collaborated with local markets to adapt creative assets with sensitivity to language, tone, and cultural nuance—ensuring the campaign felt locally relevant while maintaining a consistent global identity. I also supported internal activation, helping to generate momentum through office launches and employee advocacy content. In 2025, the campaign scaled further into the US, Canada, Brazil, and Mexico—demonstrating its global resonance and adaptability.
I played a key role in bringing Ferrero’s global Quality at Heart campaign to life—a digital-first initiative launched across Europe, Australia, and China in 2024. Designed to drive brand trust, recruitment, and employer brand storytelling, the campaign spanned LinkedIn, Instagram, Facebook, as well as print and trade placements. Using my skills in digital design and cross-platform storytelling, I collaborated with local markets to adapt creative assets with sensitivity to language, tone, and cultural nuance—ensuring the campaign felt locally relevant while maintaining a consistent global identity. I also supported internal activation, helping to generate momentum through office launches and employee advocacy content. In 2025, the campaign scaled further into the US, Canada, Brazil, and Mexico—demonstrating its global resonance and adaptability.
I played a key role in bringing Ferrero’s global Quality at Heart campaign to life—a digital-first initiative launched across Europe, Australia, and China in 2024. Designed to drive brand trust, recruitment, and employer brand storytelling, the campaign spanned LinkedIn, Instagram, Facebook, as well as print and trade placements. Using my skills in digital design and cross-platform storytelling, I collaborated with local markets to adapt creative assets with sensitivity to language, tone, and cultural nuance—ensuring the campaign felt locally relevant while maintaining a consistent global identity. I also supported internal activation, helping to generate momentum through office launches and employee advocacy content. In 2025, the campaign scaled further into the US, Canada, Brazil, and Mexico—demonstrating its global resonance and adaptability.
